On 13 August 2026, 1xBat Sporting Lines was announced as the Platinum Sponsor of India's cricket tour of Sri Lanka - the latest in a run of cricket partnerships that has put 1xBet squarely in front of South Asia's biggest sporting audience this year.
India's Tour of Sri Lanka: The Platinum Sponsorship
The Platinum Sponsor tier is typically the top rung of a multi-level sponsorship structure, carrying the most prominent placement across broadcast graphics, on-ground branding and digital coverage of a series. For a tour as closely watched as India away in Sri Lanka, that's a lot of eyeballs - Indian cricket consistently draws some of the largest television and streaming audiences in world sport, and Sri Lanka's home crowd adds another passionate fanbase on top.
The announcement ties 1xBet's sponsorship to the full tour rather than a single match, so the branding runs across the whole series schedule.
Earlier in 2026: India's Tour of Zimbabwe
This isn't 1xBet's first cricket partnership of the year. Back in July 2026, the brand was named Official Partner of India's tour of Zimbabwe, held 23-26 July in Harare. That series gave 1xBet an earlier run at the same audience - Indian cricket fans following the national team on the road - and looks, in hindsight, like the opening move in a broader push into South Asian cricket sponsorship this year.
Why Cricket Sponsorships Matter for 1xBet in Asia
Cricket isn't just popular in India and Bangladesh, it's close to the default national sport, and betting operators have taken notice. A sponsorship attached to the Indian national team's tours reaches millions of viewers who are already tuned in, without needing a separate marketing push. For a platform like 1xBet that operates across multiple Asian markets, tour-level sponsorships are a direct way to put the brand in front of exactly the audience its sportsbook is built for.
It also fits a pattern: bookmakers have leaned into cricket sponsorship for years, from domestic T20 leagues to bilateral tours, because the sport's viewership numbers in South Asia rival or exceed those of any other market.
What This Means for 1xBet App Users
None of this changes how the 1xBet app works day to day, but it's a useful signal - a brand investing in Platinum-tier national team sponsorships is playing a long game in the region, not running a short-term push. If you're following India's cricket calendar this year, expect to see the 1xBet name across the Sri Lanka series broadcasts.
The app itself is available on our verified 1xBet page, where you'll find the current version, file size and SHA-256 hash we checked it against, along with the promo codes and welcome offers documented on the same page.
